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PRACTICAL INSIGHT

CONTENIDO PREMIUM

The Evolution of e-Commerce

A Challenge for Large Retailers

Evolution of eCommerce Retail Latin America.jpg

In recent years, e-commerce has experienced sustained growth in Latin America, despite the economic deceleration that is taking place in some countries.

Since 2003, total B2Csales have been doubling biannually. So, why is it that many large retail companies in the region have yet to achieve their e-commerce growth objectives? Howcan these retailers survive as e-commerce continues to evolve?

Sebastian Ramacciotti

Business Director
NEORIS Argentina

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